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Jordan Brand – For the Love of the Game – Fall 2010 Showcase

Today’s showcase of the Nike/Jordan Brand/Converse Fall 2010 Basketball line, Jordan Brand made it overwhelming clear that it was all about Michael Jordan’s “love of the game”, of course an emotion induced by the color Carolina Blue. Symbolized by a heart-shaped basketball, the “For the love of the game” collection featured four upcoming Fall 2010 models in the classic white and carolina blue; the Air Jordan IX , Jordan Pre-Game XT (a new design), Air Jordan 2010 Outdoor , and the Air Jordan Alpha 1 Outdoor. Mark Smith described the more hearty version of the AJ 2010 as an aggressive outdoor playground version from Jordan Brand. Also included was a great set of t-shirts featuring cartoonized renditions of Jordan Brand superstars Dwyane Wade, Carmelo Anthony, and Chris Paul.

Detailed Pics After the Jumpman…

Shout Out to Sneaker News for the images.